Custom Ink Adds On-Demand Technology from Kornit Digital

Kornit Digital Ltd. announced that Custom Ink, the online leader for custom wearables and other swag for organizations, groups, and communities, has chosen Kornit technology to bolster its production capabilities.

By transitioning a significant share of its printing from screen to digital direct-to-garment production, Custom Ink is supporting the growth of its business while accelerating its digital transition through a sustainable printing technology and providing customers with the highest-quality custom apparel, gear, and swag.

Custom Ink owns Swag.com, the most recognizable provider of corporate swag; Printfection, a leading swag platform for enterprise buyers; and Swag Space, an end-to-end white-label platform for promotional product distributors. It also offers Custom Ink Fundraising, a platform to raise money and awareness for charities and personal causes through the sale of custom t-shirts and other apparel.

Custom Ink has historically relied on both screen and digital printing technologies, but the increasing demand for rapid fulfillment, coupled with the need for sustainable and efficient production methods, has accelerated its shift toward digital technologies. By partnering with Kornit fulfillers worldwide, Custom Ink is enhancing production capabilities, reducing its environmental footprint, and maintaining the highest standards of quality.

“At Custom Ink, our mission has always been to bring people together and build communities through custom apparel, gear, and swag. As we continue to innovate and adopt faster, more agile solutions, we’ve accelerated our adoption of Kornit’s digital on-demand technology in our production workflows to deliver fast, accurate, and premium quality designs,” said Eric Stockl, COO at Custom Ink.

“The apparel industry is evolving, and companies must evolve with it. Today’s businesses and consumers value the ability to have unlimited design capabilities, with fast delivery time and produced sustainably. While screen printing has been the standard for years, Kornit’s advanced digital solutions are revolutionizing the market – allowing customers to effectively express their feelings, likes and emotions through the things they wear,” said Ronen Samuel, CEO at Kornit Digital.